Privacy Policy

1. Who we are

Happy Electronics is the trading name of Happy Electronics Ltd, a company registered in England and Wales under company number 17450943.

We are the data controller for the personal information described in this policy. You can contact us at [email protected] or at the postal address above.

2. Information we collect

Depending on how you interact with us, we may collect:

• Identity and contact details: name, billing and delivery address, email address and telephone number.
• Order information: products purchased, order value, delivery details, returns, refunds, warranties and customer-service history.
• Payment information: payment status, payment method and transaction reference. Card details are processed by our payment provider and are not normally stored by us.
• Technical and usage information: IP address, browser, device, approximate location, pages viewed, referral source and interactions with our website.
• Marketing preferences: whether you wish to receive offers and how you prefer us to contact you.
• Communications: messages, emails, product reviews, survey responses and telephone enquiries.
• Installation or service information: property and access details that you voluntarily provide when requesting delivery, installation or support.

We collect information directly from you, automatically through cookies and similar technologies, and from service providers such as payment processors, delivery partners and fraud-prevention providers.

3. How and why we use your information

You may unsubscribe from marketing at any time using the link in an email or by contacting us. Service messages about an order are not marketing and may still be sent when necessary.

4. Who we share your information with

We may share personal information only where reasonably necessary with:

• payment processors, banks and fraud-prevention providers;
• couriers, warehouses, suppliers, installers and service partners;
• website hosting, ecommerce, analytics, communications and IT providers;
• professional advisers, insurers, auditors and accountants;
• regulators, courts, law-enforcement bodies or public authorities where required; and
• a buyer or successor if our business or assets are sold or reorganised.

We require service providers acting on our behalf to protect personal information and use it only for the agreed service. We do not sell your personal information.

5. International transfers

Some service providers may process information outside the United Kingdom. Where this happens, we use an adequacy decision, approved contractual safeguards or another lawful transfer mechanism, and take appropriate steps to protect your information. Contact us if you would like further information about the safeguards used.

6. How long we keep your information

We keep personal information only for as long as needed for the purposes described above, including legal, accounting, tax, warranty, fraud-prevention and dispute-resolution requirements. Typical periods are:

• order, invoice and payment records: normally 6 years after the relevant financial year or transaction;
• customer-service and warranty records: for the warranty period and a reasonable period afterwards;
• marketing records: until you unsubscribe or we determine that the information is no longer current; and
• cookie and analytics data: according to the duration stated in our cookie settings.

We may retain information longer where a complaint, legal claim, investigation or other legal requirement applies.

7. Cookies and similar technologies

Our website uses essential cookies to operate features such as the shopping basket, checkout, security and account login. With your permission, we may also use analytics, personalisation and advertising cookies. Non-essential cookies should not be placed until you have made a choice through our cookie banner.

8. Your data-protection rights

Subject to the law and any applicable exemptions, you may ask us to:

• give you access to your personal information;
• correct inaccurate or incomplete information;
• delete information in certain circumstances;
• restrict or object to certain processing;
• provide certain information in a portable format; and
• withdraw consent where processing relies on consent.

You also have rights relating to solely automated decisions that produce legal or similarly significant effects. We may need to verify your identity before responding. We normally respond within one month and do not charge a fee unless a request is manifestly unfounded or excessive.

9. How we protect your information

We use appropriate technical and organisational measures designed to protect personal information from unauthorised access, loss, misuse, alteration or disclosure. No internet transmission or storage system is completely secure, so we cannot guarantee absolute security.

10. Contact, complaints and policy changes

Please contact us first if you have a privacy concern so we can try to resolve it.

We may update this policy to reflect changes in our services or the law. The latest version will appear on this page with its revision date.